Let's cultivate Berthe's spirit! Your socks have the floor!
The winter 2016-2017 communication campaign highlights the spirit of Berthe.
But! Who is Berthe?
She is a woman of taste who cultivates a grain of madness in every situation!
Little girls, our famous testers, Jeanne, Margot and Domino, tell stories with their tights and socks accessories, while practicing acrobatic gymnastics, dance and yoga!
He is an elegant, cultured man, well-balanced, who activates the lever of humor with the help of an everyday accessory, refusing banality and gloom.
Each visual in the campaign illustrates the story of the model presented.
This is how Régis Gautreau, founder and artistic director of the brand, pays homage to the Russian conquest of space with the "Sputnik" model.
The multi-colored sock with silver effects, the best companion for this adventure!
Berthe, the collector of vintage objects loves it!
Régis takes us on the trail of Zora the Redhead! Do you remember this German-Swiss-Yugoslavian television series directed by Fritz Umgelter based on the novel Zora the Redhead by Kurt Held? Our Zora wears a coat cut from a Berber carpet by the stylist Stéphanie Couderc (Talent couture 2016 of the city of Paris).
Free and authentic, she walks the mountains and shapes her destiny through encounters.
Alright, let's turn up the volume! https://www.youtube.com/watch?v=GsUAE_kc4D4
Discover very soon the continuation of the adventures that inspire Régis.
Design and styling Rachel Hardouin Consulting rachel@rachelhardouin.com , photography Frédéric Atlan, models Ludmilla and Pierre
But! Who is Berthe?
She is a woman of taste who cultivates a grain of madness in every situation!
Little girls, our famous testers, Jeanne, Margot and Domino, tell stories with their tights and socks accessories, while practicing acrobatic gymnastics, dance and yoga!
He is an elegant, cultured man, well-balanced, who activates the lever of humor with the help of an everyday accessory, refusing banality and gloom.
Each visual in the campaign illustrates the story of the model presented.
This is how Régis Gautreau, founder and artistic director of the brand, pays homage to the Russian conquest of space with the "Sputnik" model.
The multi-colored sock with silver effects, the best companion for this adventure!
Berthe, the collector of vintage objects loves it!
Régis takes us on the trail of Zora the Redhead! Do you remember this German-Swiss-Yugoslavian television series directed by Fritz Umgelter based on the novel Zora the Redhead by Kurt Held? Our Zora wears a coat cut from a Berber carpet by the stylist Stéphanie Couderc (Talent couture 2016 of the city of Paris).
Free and authentic, she walks the mountains and shapes her destiny through encounters.
Alright, let's turn up the volume! https://www.youtube.com/watch?v=GsUAE_kc4D4
Discover very soon the continuation of the adventures that inspire Régis.
Design and styling Rachel Hardouin Consulting rachel@rachelhardouin.com , photography Frédéric Atlan, models Ludmilla and Pierre
