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Berthe is a queen, but not just any queen!
Regis Gautreau
The origin
From the very beginning of the creation of the Berthe Aux Grands Pieds brand, I wanted exclusively French manufacturing. After several attempts at production in partnership with different factories in France, I chose La Manufacture Perrin SA, which has become the historic partner of Berthe Aux Grands Pieds. This hosiery manufacturer founded in 1924 is a Living Heritage Company (EPV). Based in Montceau-les-Mines, it has real and unique know-how in the manufacture of high-quality socks. Around a hundred people qualified in hosiery work there.
The beginnings
I started marketing my creations on the markets of the Angers and Nantes region, a stone's throw from my design studio. In the summer you can find me on the markets of Piriac-sur-Mer, Quimiac, le Pouliguen and le Croisic. I love this summery and joyful atmosphere. It's a world that I know well because I sold tights and socks from prestigious brands there before creating my own brand. Marketing these brands allowed me, thanks to direct confrontation with consumers, to better understand their expectations, their desires, their inhibitions, their motivations too. The market is an experience in itself of life, of daily life, of the inhabitants in their world, it is direct retail from the creator to the consumers. On the market, customers can touch and test the materials, judge the colors. Each flagship product of the collection is presented, every detail is crucial.
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June 1999
Birth of a Queen
Following the simplicity of a discussion in a history class, the Berthe Aux Grands Pieds brand was born. A first collection was published in France, for the markets of the Atlantic coast. A brand that thumbs its nose, creative and offbeat which shakes up the world of footwear.
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